Oura
Staying competitive in the wearable technology industry
Oura is a smart ring company based in Finland that is rising in international popularity.
The Problem:
The wearable technology industry is evolving rapidly and Oura needs to identify ways to adapt.
The Solution:
Deliverables:
Research, Strategy, Design Target, Brand Positioning, Futures Strategy, Mobile App UI, Smart Mirror, and an AdMobile App
Smart Mirror Extension
Transit Ad
Strategy Overview
Process:
To advance Oura’s future brand strategy and digital product development, I did a deep dive into researching STEEPX trends which led me to discover three problem areas. There is a lack of trust in the health tech industry, there is a lack of convenient at-home health management options, and there is also a lack of long-term affordable care options. I also researched key change drivers to determine what could be causing potential shifts in the health and wellness industry.
This led me to discover that Oura’s will need to expand their product offerings in order to maintain its place in the wearable tech industry. The target audience was broken into two groups. The “early adopters” which includes Gen-Z and younger millennials and the “early majority” which includes older millennials.