The Real Real
Digitizing Luxury Shopping Experiences
The Real Real is an online luxury consignment shop.
The Problem:
TheRealReal lacks appeal to younger audiences, specifically Gen-Z. They also lack personalized digital experiences.
The Solution:
A visual and strategical rebrand.
A mobile app that spotlights the pieces.
The addition of a "TheRealReal Stylist," enabling users to explore curated pieces through professional styling and virtual
try-ons.
Deliverables:
Research, Strategy, Design Target, Brand Strategy, Brand Identity, Mobile App UI, Rebranded Instagram Profile, and an Animated transit Ad
Mobile App
Instagram Profile
Transit Ad
Strategy Overview