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The Real Real

Digitizing Luxury Shopping Experiences

The Real Real is an online luxury consignment shop. 

The Problem: 

TheRealReal lacks appeal to younger audiences, specifically Gen-Z. They also lack personalized digital experiences. 

The Solution: 

A visual and strategical rebrand.

 A mobile app that spotlights the pieces.

The addition of a "TheRealReal Stylist," enabling users to explore curated pieces through professional styling and virtual 


Research, Strategy, Design Target, Brand Strategy, Brand Identity, Mobile App UI, Rebranded Instagram Profile, and an Animated  transit Ad

Mobile App


Instagram Profile

Transit Ad

Strategy Overview

© 2024 Mia Kovalyak