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The Real Real

Digitizing Luxury Shopping Experiences



The Real Real is an online luxury consignment shop. 

The Problem: 

TheRealReal lacks appeal to younger audiences, specifically Gen-Z. They also lack personalized digital experiences. 


The Solution: 

A visual and strategical rebrand.

 A mobile app that spotlights the pieces.

The addition of a "TheRealReal Stylist," enabling users to explore curated pieces through professional styling and virtual 
try-ons.


Deliverables:

Research, Strategy, Design Target, Brand Strategy, Brand Identity, Mobile App UI, Rebranded Instagram Profile, and an Animated  transit Ad


Mobile App

 

Instagram Profile



Transit Ad



Strategy Overview





© 2024 Mia Kovalyak