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CBD Recaf Coffee

Wohku is the only coffee that gives anxious coffee lovers steady mind energy.

The Problem: 

People get anxious and jittery when they drink coffee.

The Solution: 

A coffee that anxious coffee lovers can enjoy: a CBD-infused pre-made coffee beverage.

The strategic creation of a new product category: recaf coffee.

A cohesive brand strategy that aims to commission steadier minds capable of more peace. 


Research, Strategy, Design Target, Brand Strategy, Brand Identity, Packaging, Instagram Roll-Out Campaign
*A collaborative effort with two other designers. 




© 2024 Mia Kovalyak